Mazda CX-7 will no longer be produced, hello to the new CX-5

Thursday, August 23, 20120 comments

As we said recently, firms in the automotive world are trying to offer more options to customers. At a time when sales soar for two reasons, either because they are cheap car, or because they are unique or original, diversification does not always make sense. This is what I think is happening to the current Mazda CX-7. And the brand has already confirmed that it will stop producing the CX-7 to make way for the current and new CX-5. A fact that never ceases to amaze, but in many cases, brands are diversified so that the models look almost traced.

And the funny thing is that this happened to Mazda, not BMW or Audi. But for me the sense that a diversified brand, is to open to new segments with very different models, otherwise there is a danger of falling into nonsense hardly compressible. That is why the idea that Volvo wants to enter the world of MINI compact as we think it is a good idea. And indeed at the launch of Mazda CX-5 itself also seemed like a great bet smart.

More in line with the models usually throw Mazda. Furthermore, the CX-7 is a model that needs a remodel, as the CX-5 offers a more current, and more in line with the new and groundbreaking series that the new Mazda 6. And as a spokesman confirmed Mazda:

The CX-7 sales expectations were expected at around 800-1000 units per year in Britain, but the new CX-5 is working very well, and the big CX-9 is still selling extremely in markets like U.S.. UU. and Russia, so it makes sense to stop production of a model like the CX-7.

It must be said that this fact fully confirmed, would be one of the more ephemeral models in the automotive world since it was launched in 2007 with a gasoline engine to wait two years after the launch of a diesel version. And while the brand is focused on the success of the CX-5 worldwide, the SKYACTIV technology development is crucial for all its new models.

A technology that already incorporates the CX-5, and to serve the Japanese brand to increase your odds of profit margins and efficiency of their new models. The conclusion is that diversification is now a requirement, but not meaningless. Yet always support new experiments, but brands should know that sometimes have consequences. We'll see what happens at the end.

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