Volvo v40 plans a tough opponent for the MINI and Audi A1

Wednesday, August 22, 20120 comments

There is no doubt that brands must offer more for less. And in the case of news available today can only come to the case. In this case a brand like Volvo is diversifying its models the most, in order to offer more to their customers. And in this case it seems, Volvo has in mind to launch a C30 model below that is a rival to the MINI and Audi A1. In my opinion the Swedish manufacturer is doing its job quite well, as well as the launch of the new V40, now could get a very interesting model for all. Anyway, we can still only talk about rumors.

Admittedly, most of the brands are trying to offer a new look in their new models. This is a fact that has happened with the new Volvo V40, certainly for me the most beautiful car launched by Volvo. He has also been a very well thought out model, since without losing the identity of the Swedish brand, has something different to offer competitive prices. But it does not end here, as modular platforms and will provide for much in the not too distant future. That is why Volvo could have been encouraged to launch a new rival MINI and Audi A1, thanks to the development of the new platform SPA.

A platform that is designed to launch medium size models, elongated, and it also provides the opportunity to host the new downsized engines for the Swedish company. So far as Volvo block plans to promote the use of four-cylinder engines, thereby expanding a major offensive on small, efficient models. A crucial point as the CEO of Volvo, Stefan Jacoby. And if Volvo has not yet been introduced in the compact segment, is because at the moment there is not much demand.

Still, things are changing in the automotive world. More and more models are sought that combine a lower environmental impact, and good agility in the city. And these models are very practical for everyday urban increasingly congested, something that is aware Jacoby himself:

Consumers will no longer define premium if the size or number of cylinders of a luxury model is important, there are other attributes that will begin to come into play soon.

That is why even Volvo egg arises that this model can carry a three-cylinder engine, but it's still a little premature to speculate anything. What is clear is that Volvo has always liked to take his time to replace all its models. It happens with the XC90, and several models of the Swedish firm. But if it finally happens this fact, will be a great success for Volvo and a great joy to consumers, since few brands offer an interior finish and warmth as the Swedish firm. But we have to wait for it.

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